Customer Lifetime Value (LTV) is a verified business & corporate calculation tool on Calcify. Calculate SaaS/E-commerce Customer Lifetime Value (LTV) and LTV-to-CAC efficiency ratio. All calculations execute locally in your browser with multi-currency support, visual breakdowns, and white-label client exports.
LTV : CAC Ratio = 4.17x | Avg Lifespan: 25.0 Months
LTV = (ARPU × Gross_Margin%) / Monthly_Churn%; LTV:CAC = LTV / CAC
Example Inputs: Average Monthly Revenue per Customer (ARPU): ₹4000 · Gross Margin (%): 75 % · Monthly Customer Churn Rate (%): 4 % · Customer Acquisition Cost (CAC): ₹18000
Example Output: Customer Lifetime Value (LTV): ₹75,000 (LTV : CAC Ratio = 4.17x | Avg Lifespan: 25.0 Months)
The Customer Lifetime Value (LTV) on Calcify applies the verified mathematical formula: LTV = (ARPU × Gross_Margin%) / Monthly_Churn%; LTV:CAC = LTV / CAC. Every input is validated in real time with multi-currency formatting to ensure zero rounding or division errors.
A healthy SaaS or recurring-revenue business targets an LTV:CAC ratio of 3.0x or higher.
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